Founded by Lennox Seaforth Jr. and Jhavonte Mason, The Gelato Project is a DMV-based streetwear brand built around culture, individuality, family, and creativity.

Inspired by Washington, D.C., Maryland, and Virginia, our designs represent the places and people that shaped us. Just like gelato comes in different flavors, we believe everyone has their own style, story, and identity.

We're more than clothing — we're building a community where everyone can rep their culture and embrace their flavor.

Built Different. Rep the Culture. Everybody Got a Flavor. 🍦